Nando's

Disclaimer: I have not worked with this company; this is only spec work that I created for my portfolio.

The aim of these social media ads was to create content aimed at Gen Z while adhering to Nando's tone of voice. Nando's uses topical marketing for their advertising, and on their social media, they incorporate humour through the use of memes. I researched their past advertising on Google and reviewed the posts on their social media profiles. To learn more about their tone of voice, I read this article: https://thebrandbiz.wordpress.com/2018/07/17/nandos-visual-and-verbal-language/

In the end, I decided to stick to the way their general ads look. I used graphics made by Nando's as the background for my ads, so the credits go to them. Please click on any of the images below to find out more about the context behind my ideas for each.