Lucky Saint

Disclaimer: I have not worked with this company; this is only spec work that I created for my portfolio.

Lucky Saint creates "The UK's. #1 Dedicated Alcohol-Free Beers." As a young, sober individual who understands the need for alcohol-free drinks, creating ads for brands like Lucky Saint feels important to me.

This copy was created from a Word Tonic brief. The goal was to create a headline to promote Lucky Saint's new Hazy IPA. I researched previous ads created by the brand and was intrigued to see their religiously focused advertising, so I took a similar route in my copy.